Target has the GF3 + 14-42mm/lens kit for $399 and they give you a $75 GC. Thus the price is effectively $325 + tax. Target has a coupon giving you a $10 GC for every $50 purchase. Target Coupons This coupon works on anything including gift cards. So buy 8 $50 Target gift cards to cover the $399 + tax. With the bonus $10 GCs, you'll have $480 worth of GC's. If you don't have tax or low tax where you live, you can get by with 7. Use these GC's to pay for the GF3 and you'll get a $75 GC as a bonus with the camera. You're outlay is $400. You end up with a $75 GC plus whatever is left over from the GC's you bought minus tax. If you have no sales tax, then buy 7 $50 GCs. You're total GC value is $420 for $350 spent. Thus you spend $350 on the camera and get a $75 GC. Adding the $75 to the $20 in leftover GCs, there is $95 left GC value. So $350 - $95 = $255. If you have 10% tax, then buy 8 $50 GCs. You're total GC value is $480 for $400 spent. The price is $440 including tax. Thus you spend $400 on the camera and and get a $75 GC. Adding the $75 to the $40 in leftover GCs, there is $115 left in GC value. So $400 - $115 = $285. You can minimize the left over GC value by using the $10 GC from one transaction on the next transaction. So in the end, you only have the $75 GC you get with the camera. The simplest way to think of it is that using that $10 GC for every $50 spent is giving an additional 20% discount. Both the sale price on the GF3 and the $10 GC coupon expire on the 3rd. Or you can just buy Kindle giftcards and think of it as a 20% discount on anything at Amazon.