Possibly go for best in class rather then pick a fight you may not [cannot] winThe opening minute or so of that vid, got me wondering as to how much has actually changed at the management level of the company. It was pride, that got them in the sh!t that time round, after initially producing a small, compact, high quality OM camera, that was very highly regarded everywhere. The thing I wonder, is if they've forgotten the small, & compact nature of their product, & pride again is leading them to try & compete on a lesser footing with the bigger players. ie the big, heavy & quite expensive pro primes, as well as the rumored EM1X? I hope they have learned something, & don't go down the same track again.