I still shoot film and to be honest, I get WAY more attention when I use my Pentax MX or Canonet GIII than when I use my EM10. I usually am carrying the EM10 and a film body and carrying them in a regular looking Lowepro Flipside. No outward labels and I use nothing (like the neck strap) that has a brand name attached to it. If my stuff get stolen, I just buy new stuff. I will be pissed but it is life. For everything that I have, I have documented the serial numbers and taken photos of the equipment. I have updated my insurance so I can replace what I need to.