Yes, it's for the two lens kit and I think a memory card and case. The same two-lens kit deal (or instant rebate) is available on Amazon and B&H too.
EDIT: Er, well only the single lens kit is on Amazon and B&H is out of stock. They must be selling a ton of these things with the rebates because they keep going out of stock everywhere. FWIW, I originally ordered the HSN deal but got a long shipment window, so I cancelled the next day when B&H got them back in stock.