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Fuji Mirrorless Interchangeable Lens System is Coming - Not Micro Four Thirds

Discussion in 'Micro 4/3 News and Rumors' started by Amin Sabet, Oct 6, 2011.

  1. Amin Sabet

    Amin Sabet Administrator

    Apr 10, 2009
    Boston, MA (USA)
    Fuji yesterday announced their plans to introduce a mirrorless interchangeable lens system in the spring of 2012.

    There were rumors that Fuji was going to bring out a Micro 4/3 camera, and many of us were excited about that possibility. Unfortunately, it isn't going to happen, and the Fuji Guys (guys who tweet on behalf of Fuji) today made it explicit:

    Subscribe to see EXIF info for this image (if available)

    Source: Fuji Guys on Twitter via 1001 Noisy Cameras
    • Like Like x 4
  2. krugorg

    krugorg Mu-43 Hall of Famer

    Jul 18, 2011
    Minnesota USA
    Huh. So they are totally going it alone with a new CSC. More power to them, but I can't see Fuji with enough marketing power to be successful with a new system (i.e. not a niche product like the X100)?
  3. KVG

    KVG Banned User

    May 10, 2011
    yyc(Calgary, AB)
    Kelly Gibbons
    Too bad it won't be m43
  4. flash

    flash Mu-43 Hall of Famer

    Apr 29, 2010
    1 hour from Sydney Australia.
    Let's see. No real details. No idea of sensor size, resolution, noise, camera body, lens availability or price. And yet I already want one so bad that I'm putting my 7 year old on ebay, just in case....

    Is that wrong????

  5. Luke

    Luke Mu-43 Hall of Famer

    Jul 30, 2010
    Milwaukee, WI
    They are very marketing savvy. They are talking about an early-ish 2012 release, so it's obviously pretty far along in development.

    I don't know why anyone would be surprised that they will be a success with this. The X100 is STILL in short supply and selling well. And that's with the single focal length and the quirky performance.

    I wish them success (and will anxiously start saving piles of Ben Franklins in hopes that it will be my dream camera).
  6. Art

    Art Mu-43 All-Pro

    Mar 13, 2011
    San Francisco, CA
    They are in a perfect pisition to release a competitive camera system. They have no dslr mounts or lenses to distract them (like canikon & sony) so they can 100% focus on new mount. Their sensors are superb and colors are legendary. They also seem to be capable of making good optics. Fujifilm is a large corporation.
  7. hkpzee

    hkpzee Mu-43 All-Pro

    Sep 5, 2011
    Hong Kong
    They have sold over 70,000 X100s up till now, with demand still outstripping supply, which probably gives them the confidence to launch the new X line mirrorless cameras.

    On their marketing pitch, they even claimed that the resolution and high ISO performance of the new camera can surpass that of a full framed DSLR! Sounds pretty ambitious to me! Let's hope they have lenses to match!
  8. hanzo

    hanzo Mu-43 Veteran

    Jan 22, 2010
    Does "premium" = expensive? :rolleyes: 
  9. Phoque

    Phoque Mu-43 Regular

    Sep 18, 2011
    Ontario, Canada
    I would bet it does :biggrin:
  10. Luke

    Luke Mu-43 Hall of Famer

    Jul 30, 2010
    Milwaukee, WI
    Expensive is relative. Cheaper than other cameras that perform worse possibly. I would expect it to be priced similarly to the X100, but relative to it's complexity and performance. It is obviously aiming to be better performing than full frame cameras. I wouldn't be surprised if it was priced LIKE some full frame cameras.

    Would people pay $2,500 for a CSC that outperformed a FF camera? You bet.
  11. Holmes375

    Holmes375 Mu-43 Regular

    Jan 6, 2010
    Rocky Mountains, USA
    Welcome aboard - glad to have you here!

    This is indeed a very nice place and an excellent resource.
  12. starlabs

    starlabs Mu-43 Top Veteran

    Sep 30, 2010
    Los Angeles
    Mirrorless market is starting to get crowded... it's a shame Fuji decided to go at it alone.

    I wonder who'll be the first mirrorless casualty?

    And you can bet that the new Fuji "premium" camera will be $$$$. And a bit more $$$.
  13. hkpzee

    hkpzee Mu-43 All-Pro

    Sep 5, 2011
    Hong Kong
    Be warned that people who spend substantial amount of time hanging around this place will develop serious case of GAS! :wink:
  14. Holmes375

    Holmes375 Mu-43 Regular

    Jan 6, 2010
    Rocky Mountains, USA
    Your warning is appreciated.... but alas, it has arrived too late :biggrin:
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