I have been browsing various online catalogs and obviously everyone and their mom is using VSCO presets, which tend to add light or heavy fade. My question is, even when not using presets and simply making edits manually, is it still a good idea to use subtle fade for aesthetic reasons? Also, is it a good practice to fade both shadows and highlights together? Or do you sometimes fade just shadows/blacks and leave highlights/whites alone? I was editing a shoot last night and had the hardest time trying to decide whether or not to leave my blacks at 100% What do you all think?