EM10 Mk4 and 100-400mm Lens On Sale in September 2020 !

SpecFoto

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Not a stupid decision! Just a disappointing one. This is NOT a Pro lens! Sync IS is a Pro lens feature & would have added to the cost to make this lens compatible with that.
The Pro lens is still to come with Sync IS (150-400 f4.5 lens).
Olympus managed to get the Sync IS into the $1,299 12-100 f4 lens, which is $200 less expensive. The Sync IS allows the that lens to work up to 7.5 stops with the new EM1.3 vs. 3 with lens IS only on the 100-400. Lets assume the Sync IS, since they have already designed it and have parts for the 12-100, costs $100 to put into the new 100-400. So with Sync IS the 100-400 would have been $100 to $150 more. Already a half dozen respected readers here have said they are not getting the 100-400 lens due to the lack of the Sync IS, and I am sure almost all of them would go for it if it was included at this slightly higher price. So this decision to hold back on this very important feature to protect a 3 times* more expensive lens is stupid. No way are 95% of the people considering the 100-400 going to spend that much money on this Pro lens just because it has Sync IS.

These types of stupid decisions are exactly why Olympus Imaging division is in the financial trouble it is. This new 100-400mm zoom lens should have been released 4 years ago alongside the 300mm f4 Pro. Same as the stupid decision to release the expensive and large Pro f1.2 primes instead of more affordable and smaller series of f1.4 primes which they finally put on their lens roadmap. And don't even get me started on the EM1-X a $3,000 M4/3 camera. Why wasn't Olympus focusing on the needs of the majority of their existing users and new users and designing quality but affordable products for them, instead of focusing a few expensive PRO products that were for the well heeled or pros only and that the majority of their existing customers could not afford.

*Jimmy Cheng of Red 35 mentioned the new 150-400 would be 3 times as expensive.
 
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whumber

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Not a stupid decision! Just a disappointing one. This is NOT a Pro lens! Sync IS is a Pro lens feature & would have added to the cost to make this lens compatible with that.
The Pro lens is still to come with Sync IS (150-400 f4.5 lens).
That would be kind of sad on Olympus' part if true as every other manufacturer is now able to put something like Sync-IS even into their entry level kit lenses. The real explanation is almost certainly that this lens is not only optically based on the Sigma lens, but also electronically and because of that it's not capable of communicating with the camera to allow Sync-IS.
 

comment23

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That would be kind of sad on Olympus' part if true as every other manufacturer is now able to put something like Sync-IS even into their entry level kit lenses. The real explanation is almost certainly that this lens is not only optically based on the Sigma lens, but also electronically and because of that it's not capable of communicating with the camera to allow Sync-IS.
That’s a plausible explanation for the IS decision.
 

RichardC

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Olympus managed to get the Sync IS into the $1,299 12-100 f4 lens, which is $200 less expensive. The Sync IS allows the that lens to work up to 7.5 stops with the new EM1.3 vs. 3 with lens IS only on the 100-400. Lets assume the Sync IS, since they have already designed it and have parts for the 12-100, costs $100 to put into the new 100-400. So with Sync IS the 100-400 would have been $100 to $150 more. Already a half dozen respected readers here have said they are not getting the 100-400 lens due to the lack of the Sync IS, and I am sure almost all of them would go for it if it was included at this slightly higher price. So this decision to hold back on this very important feature to protect a 3 times* more expensive lens is stupid. No way are 95% of the people considering the 100-400 going to spend that much money on this Pro lens just because it has Sync IS.

These types of stupid decisions are exactly why Olympus Imaging division in the financial trouble it is. This new 100-400mm zoom lens should have been released 4 years ago alongside the 300mm f4 Pro. Same as the stupid decision to release the expensive and large Pro f1.2 primes instead of more affordable and smaller series of f1.4 primes which they finally put on their lens roadmap. And don't even get me started on the EM1-X a $3,000 M4/3 camera. Why wasn't Olympus focusing on the needs of the majority of their existing users and new users and designing quality but affordable products for them, instead of focusing a few expensive PRO products that were for well heeled or pros only and that the majority of their existing customers could not afford.

*Jimmy Cheng of Red 35 mentioned the new 150-400 would be 3 times as expensive.
If it is only 3 times as expensive as the 100-400mm non-pro, you can put me down for one now. £2.7K without the VAT - happy days.

Olympus has an extremely broad range of lenses to suit even the most shallow pockets.

The market for ILC cameras has shrunk substantially.

The reason Olympus Imaging Division is in the financial do-do is because their low end products (which they have rather too many of) are competing with better and better phones.

They are not the first to find it hard to make money in this field and they certainly won't be the last.
 
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They "managed" to release the 12=100 PRO at $200 cheaper and F4, so obviously they should have just made this a PRO lens and included the SyncIS at this price. o_O
 
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They "managed" to release the 12=100 PRO at $200 cheaper and F4, so obviously they should have just made this a PRO lens and included the SyncIS at this price. o_O
So far Olympus Pro lenses are internal zooms with non-variable wide open apertures.

The lack of SyncIS could be down to 4 reasons:

1. Just too expensive.
2. Neither technically nor financially worth it anyway because at longer FLs the benefits of body-IS may be negligible.
3. They were desperate to avoid crimping sales of the SyncIS 150-400/4.5 Pro.
4. The FF Sigma redesign could not accommodate the circuits and movements necessary for synchronization.

The first is unlikely on its own. The second is perhaps more likely along with the third. The last appears to not be insurmountable.
 

whumber

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So far Olympus Pro lenses are internal zooms with non-variable wide open apertures.
The 12-40, 12-100, and 7-14 are all external zooms so that's not a hard requirement.

The lack of SyncIS could be down to 4 reasons:

1. Just too expensive.
2. Neither technically nor financially worth it anyway because at longer FLs the benefits of body-IS may be negligible.
3. They were desperate to avoid crimping sales of the SyncIS 150-400/4.5 Pro.
4. The FF Sigma redesign could not accommodate the circuits and movements necessary for synchronization.

The first is unlikely on its own. The second is perhaps more likely along with the third. The last appears to not be insurmountable.
I still think some variant of 4 is the most likely explanation. We've already seen that the lens stabilization system from the 300 PRO by itself is good for around 5 stops; that the new lens is only good for 3 stops at best, and drops to 1.5 stops with TCs, suggests to me that it's not something designed by Olympus but just a rehash of Sigma's older IS unit. Further, the explanations we've seen today of how the IBIS and Lens IS work together, where the lens handles pitch and yaw while the IBIS only handles roll, strongly suggests that there's zero communication between the camera and lens IS systems.
 

Mike Wingate

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Doubling the focal length to 800mm seems a good idea, but at £350 for the 2X converter, extra weight and length plus the loss of a couple of stops makes one think. Then the lack of Sync IS is not great either.
 

Ross the fiddler

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They "managed" to release the 12=100 PRO at $200 cheaper and F4, so obviously they should have just made this a PRO lens and included the SyncIS at this price. o_O
So many "experts" wanting to advise Olympus on what they should do. :rolleyes: BTW, prices have also gone up since then too, so newly produced 12-100 lenses will likely be more now.
 

Ross the fiddler

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Doubling the focal length to 800mm seems a good idea, but at £350 for the 2X converter, extra weight and length plus the loss of a couple of stops makes one think. Then the lack of Sync IS is not great either.
So when you buy the 150-400 f4.5 Pro lens with Sync IS it will be 'great' then. Ya get wot ya pay for!
 

RAH

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Ahh, thanks. It showed up as new item just above 100-400 on bhphoto. Ok I stand corrected.
OK, listen, don't feel bad. Your complaining about it not being included just proves the rule that this is one of the things that everyone will complain about when a new Olympus lens comes out (and rightly so, usually). It's a dirty job, but someone has to do it, so you did what needed doing - no shame in that! ;) It is ASTOUNDING that they are including the hood! No Sync IS, but a hood. Hey, good tradeoff! ;)
 

Mike Wingate

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A free hood, has Olympus turned a corner, enticing customers with free hoods. What are they including with the new camera?
 

comment23

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A free hood, has Olympus turned a corner, enticing customers with free hoods. What are they including with the new camera?
This complaint is getting a bit old now. Apart from the 30mm Macro, Olympus haven’t released a lens without a hood since 2013 that I can think of (happy for someone to prove me wrong).

Current PRO lenses all with hood included:
  • 7-14mm* (2015)
  • 8mm FE* (2015)
  • 12-40mm (2013)
  • 12-45mm (2020)
  • 12-100mm (2016)
  • 17mm (2017)
  • 25mm (2016)
  • 40-150mm (2014)
  • 45mm (2017)
  • 300mm (2016)
*built-in

Current non-pro lenses with hood included:
  • 12-200mm (2019)
  • 14-150mm II (2015)
  • 25mm (2014)
  • 100-400mm (2020)
Current non-pro lenses with hood not included:
  • 9-18mm (2010)
  • 12mm (2011)
  • 14-42mm II R (2011)
  • 17mm (2012)
  • 30mm Macro (2017)
  • 40-150mm R (2013)
  • 45mm (2011)
  • 60mm Macro (2012)
  • 75mm (2012)
  • 75-300mm II (2013)
 
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