- Aug 28, 2012
- So Cal Desert
- Real Name
Olympus managed to get the Sync IS into the $1,299 12-100 f4 lens, which is $200 less expensive. The Sync IS allows the that lens to work up to 7.5 stops with the new EM1.3 vs. 3 with lens IS only on the 100-400. Lets assume the Sync IS, since they have already designed it and have parts for the 12-100, costs $100 to put into the new 100-400. So with Sync IS the 100-400 would have been $100 to $150 more. Already a half dozen respected readers here have said they are not getting the 100-400 lens due to the lack of the Sync IS, and I am sure almost all of them would go for it if it was included at this slightly higher price. So this decision to hold back on this very important feature to protect a 3 times* more expensive lens is stupid. No way are 95% of the people considering the 100-400 going to spend that much money on this Pro lens just because it has Sync IS.Not a stupid decision! Just a disappointing one. This is NOT a Pro lens! Sync IS is a Pro lens feature & would have added to the cost to make this lens compatible with that.
The Pro lens is still to come with Sync IS (150-400 f4.5 lens).
These types of stupid decisions are exactly why Olympus Imaging division is in the financial trouble it is. This new 100-400mm zoom lens should have been released 4 years ago alongside the 300mm f4 Pro. Same as the stupid decision to release the expensive and large Pro f1.2 primes instead of more affordable and smaller series of f1.4 primes which they finally put on their lens roadmap. And don't even get me started on the EM1-X a $3,000 M4/3 camera. Why wasn't Olympus focusing on the needs of the majority of their existing users and new users and designing quality but affordable products for them, instead of focusing a few expensive PRO products that were for the well heeled or pros only and that the majority of their existing customers could not afford.
*Jimmy Cheng of Red 35 mentioned the new 150-400 would be 3 times as expensive.