I'm not sure if this is a new deal or not. But Olympus seems to have lowered the price of the E-PL7 to $499 for body only and $599 with kit lens. The link below is to the B&H offering for the body only. But the deal seems to be in effect at Adorama, Amazon and GetOlympus. http://www.bhphotovideo.com/c/produ...070su000_e_pl7_mirrorless_digital_camera.html Of course, the E-PL6 body at $299 remains the smoking deal in micro four thirds right now. But if you want what the E-PL7 has to offer, this is pretty darn good for a brand-new camera with warranty. The question is, with the E-M10 available in the same price range, does the E-PL7 still matter?