B&N sells the E-PL1 for $569. Right now Groupon is selling a $20 B&N gift certificate for $10. Buy 28 + how many it takes to cover tax in your state and get the E-PL1 for half price. Groupon insists that it's only 1 GC per person/transaction. Barnes and Noble disagrees. Since it's a B&N gift certificate, they have final say. I purchased a Nook Color at my local store today with 14 GC's which cost me $140 and I have $8 in change left over. The online payment systems only allows for 3 gift cards per transaction. In store and over the phone it's unlimited. Sadly, B&N doesn't carry cameras in store. If you order online with phone payment, you can apply all the GCs. B&N also sells many other types of DSLRs as well as lenses if you are looking for something different. Just think of it as a half price sale. They sell the Oly 17mm but sadly not the Panny 20mm.