Can't help myself on this one. Love my E-M5, but I really like what Fuji does. And I really like their OOC JPEGs, even more than what Olympus can deliver. So, I thought I'd start a peaceful thread to get some opinions flowing on these two cameras as choices. We all know about the E-M5, ad nauseam I'm afraid. For the sake of discussion, and the lack of cameras actually being available, let's assume that the X-E1 will in fact deliver the same IQ as the X-Pro1 and will have greatly improved AF capabilities. My basic question is which system do you go with and why? Consider the following purchase options: E-M5 + 12-50 + 25/1.4 + 45/1.8 + 100-300 -- ~$2700 at B&H (or you can lose the 100-300, save $500, and make the comparison even) X-E1 + 18-55 + 35/1.4 + 60/2.8 -- ~$2600 at B&H Size of the cameras are very similar. E-M5 is 15mm higher and 4mm deeper, and weighs 50 grams more. X-E1 is 8mm wider. Interesting thing on height is that it's all in the pyramid topper for the E-M5. The X-E1 body is actually taller, which might make gripping it a bit easier. The lenses compare as follows: 18-55 is 13mm shorter and 120 grams heavier than the 12-50. 35/1.4 is same length as the 25/1.4 and weighs 13 grams less. 60/2.8 is 15mm longer than the 45/1.8 and weighs 99 grams more. Other than the 60 vs the 45 it is more or less a wash IMO. From a performance standpoint the primes are all excellent, but it sure seems reasonable to think that the Fuji 18-55 will outclass the 12-50 (except for macro and weather sealing). One clear strength with :43: is the diverse lens options available. The kits I'm comparing include a 100-300 zoom with the E-M5. No such option, or anything close, is available for the Fuji. Same on the wide side. 9-18 and 7-14 zooms are options in :43:; nothing compares on the Fuji side. You also have the crazy value lenses (ie 14/2.5; 40-150) with :43: that Fuji is not going to match up with. I'm not going to list every difference in spec or feature, but some clearly exist. IBIS; built in flash; RAW support; touch screen; etc. So, what do you go with? Pure RF styling or vintage OM appeal? Max IQ or more diverse lens options? X or OMD? If I were starting fresh right now I'd be very tempted to go Fuji. But given the inertia that must be overcome to switch systems I'm thinking I will stick with Olympus.