1. Reminder: Please use our affiliate links to get to your favorite stores for holiday shopping!

E-M1 leak to grab some GX7 attention?

Discussion in 'This or That? (MFT only)' started by SkiHound, Aug 19, 2013.

  1. SkiHound

    SkiHound Mu-43 Veteran

    328
    Jan 28, 2012
    Purely speculating but the leaked video and information on the E-M1 almost seems sanctioned by Olympus. I believe it's still up on youtube. All of a sudden the buzz is about the E-M1 rather than the GX7.
     
  2. Matero

    Matero Mu-43 Veteran

    455
    Jun 22, 2013
    Finland
    If not happened on purpose, Olympus guys don't deserve their positions in modern world. Excellent example of modern marketing.
     
  3. kevinparis

    kevinparis Cantankerous Scotsman

    Feb 12, 2010
    Gent, Belgium
    E-M1 and GX-7 are completely different categories of camera - they are not competing against each other in my opinion. Personally I have zero interest in the GX and a high degree of interest in the e-m1

    I don't think this was a deliberate leak at all, but an internal briefing video for sales/distributors that got into engadgets hands by a non-Olympus route

    K

    k
     
  4. goldenlight

    goldenlight Mu-43 All-Pro

    Jan 30, 2010
    Essex
    John
    If it was deliberate and officially sanctioned then it represents a huge change of policy for Olympus, who up to now have been obsessive about maintaining secrecy up until the official release.
     
  5. kevinparis

    kevinparis Cantankerous Scotsman

    Feb 12, 2010
    Gent, Belgium
    and if they did deliberately leak, do you not think they would have made a 'better' video, with actual finished cameras?

    marketing is about defining and controlling the message

    K
     
  6. Liamness

    Liamness Mu-43 Veteran

    375
    Apr 20, 2011
    I expect so. It seems similar to when the E-P5 was released, we suddenly got all these pictures and information about the GX7. It's basically intended to gives us some pause for thought, and aware that something newer and shinier is around the corner.
     
  7. drd1135

    drd1135 Zen Snapshooter

    Mar 17, 2011
    Southwest Virginia
    Steve
    Kevin, you're much too rational. :smile: Lots of folks have a fistful of money and want to satisfy a new camera craving. This leak could be aimed at them. I completely agree that the GX7 and EM1 are not at all the same except they are both bright, shiny, and new. For some folks, this is the most prominent feature and Olympus wants a bit of uncertainty in their minds so they'll hold off on the GX7 and wait for the EM1. The video was probably actually made as an in-house electronic memo, but it works fine for another purpose as well.

    Besides, this is an internet forum thread and we haven't invoked a conspiracy theory yet.
     
  8. Narnian

    Narnian Nobody in particular ...

    Aug 6, 2010
    Midlothian, VA
    Richard Elliott
    I would have to disagree - same size and comparable quality sensor, use the same lenses, mostly overlapping feature sets, etc. Though it does depend on how one defines "categories". And "competing". I would say they may not competing head-to-head but definitely are going after some of the same market for "prosumers" so there are some markets they will be competing.

    The differences are important in that the OMD series is definitely more aimed at professionals and justify the additional cost (better IBIS, battery grip, weather sealing, etc.).

    In my case the GX7 better fits what I want because of cost/features as I am not a professional.
     
  9. Matero

    Matero Mu-43 Veteran

    455
    Jun 22, 2013
    Finland
    Well, my points why they at least should have leaked it deliberately, if they didn't:

    1) Buzz around your brand and products is better than no buzz, look this forum, how many people are intensively talking about coming Panasonic product

    2) There are plenty of people with the money in their hands willing to buy camera, still. Lucky us, we can get reasonably priced camera products instead of shooting only with iPhones etc. And these people can't make a difference whether GX7 or E-M1 or E-P5 is better for them, they are just following the wind, so to say

    3) Well, if you are leaking something, how to make it look like leak? You leak something which is not so polished and doesn't look like accepted by marketing dept

    But hey, I might be wrong here, and this leak is genuine, not deliberately by Olympus. Anyway they got what they really, really needed :)
     
  10. dhazeghi

    dhazeghi Mu-43 Hall of Famer

    Aug 6, 2010
    San Jose, CA
    Dara
    Yes, because after all the money spent carefully putting together a marketing campaign and organizing a launch party for the new camera, they're going to undermine all that with an amateurish video which prompts more questions than it answers and which they can't say anything about for almost a month.
     
  11. nstelemark

    nstelemark Mu-43 Hall of Famer

    May 28, 2013
    Halifax, Nova Scotia Canada
    Larry
    Maybe, and maybe this makes is seem more like a leak.
     
  12. pdk42

    pdk42 One of the "Eh?" team

    Jan 11, 2013
    Leamington Spa, UK
    Whilst it's clear that the E-M1 and GX7 are really targeted at different users, it's clear that the E-M1 leak will cause some potential GX7 buyers to pause for thought. The problem of course is that it'll do the same for the E-P5 and I would think the last thing Oly want to do is slow down E-P5 sales before the E-M1 is actually ready to ship (end of year????). From what I understand, the E-P5 sales have been below expectations.
     
  13. SkiHound

    SkiHound Mu-43 Veteran

    328
    Jan 28, 2012
    Didn't think about the E-P5 when I posted this. It just struck me that a couple of days ago everyone on various forums was talking about the GX7 and when this video was leaked it seemed all the talk was about the E-M1. Both look very attractive to me. Overall I'm really happy with my E-M5 and probably won't purchase either. Though if it turns out the E-M1 works well with Zuiko lenses, and especially if it offers much improved CAF, I may change my mind. Just thought the timing of the leak was interesting.
     
  14. drd1135

    drd1135 Zen Snapshooter

    Mar 17, 2011
    Southwest Virginia
    Steve
    EP5 and EM1 sales go in the same pocket. You can always make less EP5s, or sell a whole bunch at $750.
     
  15. b_rubenstein

    b_rubenstein Mu-43 All-Pro

    Mar 20, 2012
    Melbourne, FL
    Really? What different users? The ones with $1000 vs. $1500 to spend on a camera, or someone with some 4/3 lenses? Or are you one of those people that think mainstream, run of the mill, average working pros are going to start buying an Olympus, µ4/3 Pro body? If you do, then you don't understand that pros generally buy gear made by companies that support professional photographers. Companies like Minolta and Pentax tried selling pro cameras, without any real support and got no where. In the US, Olympus doesn't even do their own camera repairs. Hobbyists will buy GX7's and E-M1's.
     
  16. goldenlight

    goldenlight Mu-43 All-Pro

    Jan 30, 2010
    Essex
    John
    The GX7 will appeal to photographers who want a quiet, unobtrusive, small, lightweight camera with all the essential features packed in but with some compromises such as less effective IBIS and smaller EVF. Typical users will be street shooters using just a small prime such as the 20mm f1.7.

    The EM-1 will be better suited to longer lens use (including the fabled FT lenses) such as wildlife with a larger, heavier body and substantial grip, plus a fuller feature set to cope with all eventualities.

    The E-M5 will continue to suite a wide range of applications, doing neither street work or wildlife quite as well as the other two cameras but nevertheless being a very effective compromise.
     
  17. b_rubenstein

    b_rubenstein Mu-43 All-Pro

    Mar 20, 2012
    Melbourne, FL

    Seriously? You make distinctions between the E-M5 and GX7 that are pure fantasy that ignores their size, weight and capabilities.

    Thinking that all those millions of people with billions of killer f2 zooms will snap up EM-1's, is analogous to all the Pentax fan boys who thought people would snap up all those K-01's so they could use their K-mount glass.

    You've got this as well figured out as you did Sony owning Konica-Minolta optics.
     
  18. kevinparis

    kevinparis Cantankerous Scotsman

    Feb 12, 2010
    Gent, Belgium
    1) yes there are distinctions between an e-m5 and the GX7, and Goldenlights classification of them is pretty fair.

    2) why are you so angry about the E-M1?...its a logical introduction into the Olympus product line, that addresses a group of customers that presumably they have researched and believe to be sufficiently large to justify persuing.

    3) Are you naturally rude? or is this just a persona you have decided to adopt for fun.... or is it just a Brooklyn thing?

    K
     
  19. meyerweb

    meyerweb Mu-43 Hall of Famer

    Sep 5, 2011
    I have no idea whether this video was a deliberate leak, or not. Neither does anyone else speculating on this and other forums. But this sort of thing can be very effective as a marketing tool. In fact, it even has a name: viral marketing.

    Someone in Olympus provided this to Engadget. None of us know whether that was an approved "leak" or not. And speculating on whether it was intentional or not really doesn't accomplish anything.
     
  20. goldenlight

    goldenlight Mu-43 All-Pro

    Jan 30, 2010
    Essex
    John
    So you don't think there is any distinction between the GX7 and the E-M5, I see. :rolleyes:

    Where did I say "millions of people with billions of killer f2 zooms will snap up EM-1's?" Quite the opposite, this camera and those lenses will be fairly specialist with relatively low volume sales.

    Have a good day. :smile: