DxO has altered the structure of OpticsPro somewhat with version 10. It now has standard and elite versions, which differentiate in large part on the inclusion of their excellent dehaze and denoise tools, and some other stuff like DNG output, etc. Before IIRC it was on which cameras got supported. If you upgrade from OpticsPro 9 to 10 you get sent to the elite version and a free copy of the perspective altering application ViewPoint 1; ViewPoint 2 is $29US. Versions of OpticsPro 10 standard and elite are on sale for $99US and $149US respectively. But that's the deal part. Turns out B&H is still selling a boxed version of 9 for $99. I didn't realize the new one was out and bought that version and was pleasantly surprised to get the upgrade to the 10 elite version. Nice. Dunno how long the upgrade policy continues, but I imagine for a while. I think B&H is the only place selling boxed DxO software, but I could be wrong.