DSLR Quality, now with DSLR weight

T N Args

Agent Photocateur
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Dec 3, 2013
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3,515
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Adelaide, Australia
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call me Arg
Very enjoyable.

At least for the global campaign, they can drop the brick and use the new 40-150 2.8 lens instead. "....now with the weight, of a DSLR". :dance2:
 

pellicle

Mu-43 Hall of Famer
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Feb 10, 2010
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3,955
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Killarney, OzTrailEYa
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pellicle
http://camerasize.com/compact/#152,289,ha,f

some time ago I posted this picture on my blog (it was soon after I got my G1)

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and this one

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noone took my G1 seriously back then

http://cjeastwd.blogspot.com.au/2009/11/g1-vs-5dmkii.html
 

shaggy

Mu-43 Rookie
Joined
Apr 8, 2014
Messages
17
Location
Bratislava, Slovakia
The video is great, it was advertising campaign about a year ago (in Czech rep. and Slovakia). They have made website for it: http://www.fotocihla.cz/ (only in czech).

There is also part two: http://www.fotomajak.cz/ (it means photo beacon).
In the video they are explaining how easy was to say if someone is pro photographer (or not) because he always had big camera with huge lens. But now, if you had small Olympus camera you need this helmet with photobeacon to let everybody know that you are a pro.
 

janneman

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Dec 6, 2012
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Netherlands
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Jan (John) Kusters
Brilliant! This should have been the follow up after de wet Om-D introduction! Sadly, I think both pany and Oly are not courageous enough to use humour in their campaigns.
 

alex66

Mu-43 All-Pro
Joined
Jul 23, 2010
Messages
1,487
Why can we not get these brilliant ads here, although funnily you do get the odd clown who barges past and makes comments about real photographer or such like.
 

fortwodriver

Mu-43 Top Veteran
Joined
Nov 15, 2013
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993
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Toronto, Ontario, Canada
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Frank
Why can we not get these brilliant ads here, although funnily you do get the odd clown who barges past and makes comments about real photographer or such like.
Because people in North America don't have as good a sense of humour when it comes to advertising.
Europe and the Eastern Bloc have always had "funnier" advertising. For us here, it's all very serious and mostly bland. ;-)

Look at some of the English advertising campaigns over the years, brilliantly funny, but oh so subtle in their choice of humour!
 

rklepper

Mu-43 Top Veteran
Joined
Dec 19, 2012
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742
Location
Iowa, USA
Real Name
Robert
I think I could figure out how to DIY this. Now to try to source some of those straps.
 

teddoman

Mu-43 Regular
Joined
Mar 22, 2013
Messages
191
Location
nyc
Pretty brilliant. Great must share viral quality to that concept, I'm sure a lot of photographers saw it.
 

Ramsey

Mu-43 Top Veteran
Joined
Jan 9, 2013
Messages
745
Location
Zagreb, Croatia
fantastic ad.

Because people in North America don't have as good a sense of humour when it comes to advertising.
Europe and the Eastern Bloc have always had "funnier" advertising. For us here, it's all very serious and mostly bland. ;-)

Look at some of the English advertising campaigns over the years, brilliantly funny, but oh so subtle in their choice of humour!
I feel it is quite the opposite. This ad has an "american" feel to me. Not because of humour. In EU...well, Croatia to be frank, standard ads are more in line of "Here is our product, it is great because of this, this and this." Inside joke/mascot/recognizable character here and there, with occasional twist but that's it. There is absolutely no mentions of a competitor and sayings such as "product X from competitor is lame, our product is better because of this, this and this" which seem to me is quite prevalent in the states (not saying all countries in the northern america are the same, as i see you're from Canada, but the majority of ads i see is coming from 'murica).

Examples:

https://www.youtube.com/watch?v=SlelbGtPEdU

https://www.youtube.com/watch?v=clZBO_kBgUM

Not only do they say the name of the competitor, they actually show the competitor products. To me (and my mentality created by our ads), that's shocking.

I think the first time these type of ads come here, it will be an apocalypse of lawsuits.

just my $0.02
 
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