I got an E-PM1 this holiday season s a present and am finding it to be a marvelous little camera. I paired it up with a VF2 and it really is meeting all of my needs for an m43 kit and I could not be happier with it. I see by the number of posts on here that the E-PM1 seems to be developing quite a loyal following. In fact, it appears to me (and I could be wrong about this) but that the E-PM1 is considerably more popular than it's older brother the E-PL3. Has anyone else noticed this and doesn't it strike you as a bit peculiar? If I recall correctly the general impression when the E-PM1 was announced was that the E-PM1 was too point and shoot like and none too favorable. I know that I wasn't considering it. Fast forward a few months and the E-PM1 seems to have picked up a lot for fans. In my case I have been pleasantly surprised at how much control it DOES afford given the dearth of buttons. Combined with a much nicer UI than past models, VERY fast operation and some definite improvements in WB, AF and IMHO IQ the E-PM1 has been a bit of a revelation to me. It's not for everyone ...it's small size makes it problematic with longer lenses and the lack of any sort of grip is a big issue for some but all in all I think Olympus hit it out of the park with the E-PM1. If the number of posts dedicated to it here are any indicator it would seem it is more popular than the E-PL3 (by quite a lot). I am not saying it is better and I realize the E-PL3 has its fans (and rightly so, it is a terrific camera) but it does seem as though the E-PM1 has struck some cord in people. The question is why. Is it simply because it is so inexpensive? Is it something about the combination of size, performance and ease of use? What is it that makes it so popular. OR...is it simply a blimp that will correct itself once folks start using them, find out they don't like it and sell them for E-PL3's or what-have-you? I'll go first...I LOVE the size (as I would that of the E-PL3), I have always really loved compact cameras and the E-PM1 is not that much bigger than my Panasonic ZS3. It makes it an easy chic for a have with me all the tome camera. The lack of a built-in flash is not that big a deal to me as I rarely use it on any of my cameras (never been an issue on my E-P1) and finally, I love how fast to is.