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Canon profits fall drastically.

Discussion in 'Other Systems' started by Speedliner, Oct 28, 2015.

  1. Speedliner

    Speedliner Mu-43 All-Pro

    Mar 2, 2015
    Southern NJ, USA
    Rob
    • Like Like x 1
  2. drd1135

    drd1135 Zen Snapshooter

    Mar 17, 2011
    Southwest Virginia
    Steve
    The odd part is that the EOS M would be a pretty good camera if the damned AF was up to Canon standards. I had one and with the 22 it was a great walk around. I looked seriously at the M3 but the word was the AF was still pokey. Build in the EVF, fix the AF, and I'd look at it again.
     
  3. ijm5012

    ijm5012 Mu-43 Hall of Famer

    Oct 2, 2013
    Pittsburgh, PA
    Ian
    Well, when you release turds like the G9X (essentially an original Sony RX100, which is what, 3 years old now?), G3X (let's make a camera with a 600mm lens, and not offer an EVF to help stabilize it), the XC10 (You can get a far better camera in the RX10 II for nearly half the price), the EOS-M line (they have what, 4 lenses? Crappy AF, crappy lenses, no EVF, etc.), the 5DS/R (the A7R II's sensor mops the floor with the sensor from the 5DS/R).

    Canon is really in a tough place. They have a huge user-base who has spent thousands upon thousands on EF glass, so Canon doesn't want to go and change mounts, effectively obsoleting all of their EF lenses (I guess it would make them cheaper for A7R II users). They're continuing to push a DSLR system, despite the fact that mirrorless is the future, and all it's doing is killing them. IF they ever release an actually good mirrorless camera, the AF system is going to be so far behind that of Sony/Fuji/Samsung/M43, that it's going to be DOA.

    This is a classic example of a disruptive change in the market, where the major player(s) shrug off what they see as only a "fad", only to have it continue to gain momentum to the point where it kills the one-time market leader because of their inability to adapt to technological changes in the market.
     
  4. yves75

    yves75 Mu-43 Regular

    49
    Oct 4, 2014
    paris, france
    But apparently Nikon with the Nikon 1 managed to get a great mirroless AF system "straight of the bat", so why couldn't Canon do it as well ?
    However they for sure would need a new mount (if only due to the shortest "mount to sensor" distance).
    And so they also would need to come up with a great adpatator for the existing lenses, hopefully retaining almost the same AF speed on these lenses, and also start another lens line in parallel that would be "native canon mirrorless mount".

    Clearly the AF, and C-AF in particular, is now the only thing where DSLR may be said to have an hedge.

    But what should be compared is :
    Current EF lenses with current DSLR AF characteristics.
    with
    Target "native e mount lenses" with "target mirrorless bodies" AF characteristics.
    If "Current EF lenses" with "target mirrorless bodies + adpatater" AF is a bit below, this should be managable by "pro people", getting mirroless bodies while retaining some current bodies, and slowly getting mirrorless lenses, seems to me.

    Edit : and in fact the new mount (and adaptator) already exist, the EOS M mount.
    Is it suitable for both FF and APS-c on the sensor side ?
     
    Last edited: Oct 29, 2015
  5. Carbonman

    Carbonman Mu-43 All-Pro

    Jul 10, 2014
    Vancouver BC
    Graham
    Canon's P&L comes from more than camera sales. They manufacture copiers, printers and other electronics. They also bought Axis Communications last year for over $2B. They can expect to take a hit in the world's volatile international economy.
    Their R&D and engineering groups know that mirrorless is their future. Their business development group has to figure out a way of transitioning their massive user base over to a new mount and lens system without forcing a sudden drop in existing product sales or too much in tooling and development costs.