Insiperd by death of digital camera. Leap from Digital to Social camera - will require a new CamOS What will it Take? how do you see it working? do you really see need for App market? and basicaly your thougths. In my eyes it should be absolutely the opposite. Camera manufacturers should become HARDWARE manufacturers ONLY. I never saw any camera brand making it´s own software at least good enough for general use - they should just give it up, and concetrate themselves on the points which they are advertizing themselves in - Stats/Ergonomics/Design/Lenses. The most benefitial would be, to get a software developer and making brand new CamOS. It´s basicaly like Linux/Windows/MacOS - you pay your 100$ for the OS included in the camera, and the guys work full time bringing it uptodate to current software technology standart, making room for specific appmarket, assuring connectivity between platforms. Why i belive that the CamOS should be build up from scratch? All current OS weren´t designed for professional camera specific use. we had Samsung Android cams, we have cameras like Olympus air or sony, which works only with mobile phone - but the Android platform and current UI architecture don´t fit the needs of enthusiast or professional photographer. It´s just like old windows phones - it´s part of OS which might interact with bigger system, but doesn´t work in the same way , feels bad, looks bad, and was bad(maybe even is is still bad). Thats why we needed Android for our mobile devices. Thats why we need CamOS for our Photographic devices. The leap from Digital camera to Social Camera is a huge one - think this could be one of the few directions a camera manufacturer could go without loosing it's own identity (unlike Smartphones).