I won't say which brick and mortar store but I think Olympus is smart in offering these things to potential buyers. I suspect the store provided information that I had bought Olympus from them before and I got an invitation via email so, interested in the EM-1, I decided to attend. We were given about two hours to wander about the store and outside to shoot an EM-1 and it proved to be a nice camera with very fast AF, big, brite viewfinder and all the other things that make the EM-5 a great mirrorless camera. Just not enough to get me to pop the $1400. Maybe when it comes down in price a bit. As for the two sales reps: meh! One was asked what "hdr" stands for and he answered "high definition recording". The other was unsure of many of the exterior controls on the EM-1. Hey Olympus, if you're going to promote your new cameras in this way you might get salesmen who do their homework first. Overall a nice opportunity offered by Olympus though.