Even though I suspect most people on this forum shoot in RAW, the fact is that the vast majority of m4/3 users shoot only JPEGs. Moreover, all evaluation on the camera is based on the camera's JPEG engines - colors, sharpness, exposure (histogram) as seen in either while shooting or while reviewing on the camera. In short, even if we shoot RAW, we depend on the JPEGs, and many use the JPEGs as their final image. The single biggest change in my view that Olympus and Panasonic could make to improve real-world image quality for all users is therefore to improve their camera's JPEG engines. My basic problem is that not only do the default settings fail to give the sort of crisp clean output that decent RAW converter does, but even after customization one can't get those kind of results. On their default settings, RAW converters like Lightroom and Capture One do a substantially better job of producing sharp output and correcting image flaws. The difference is particularly striking with more mediocre lenses (like the 12-50/3.5-6.3) which actually produce sharper output using a RAW converter than high-end lenses (like the 12-40/2.8) using the camera JPEGs. Specifically, I would like to see: 1) Significantly better sharpening. Existing sharpening on both Olympus and Panasonic cameras tends to be quite coarse by default, and cannot be substantially improved even at max. sharpening settings. 2) Better and more customizable noise reduction. In particular, the default needs to be less aggressive at low ISOs, and more fine-grained at high ones. 3) Image-based CA correction. We have now a system where Olympus only corrects Olympus lenses and Panasonic only corrects Panasonic lenses. We need a system that corrects all lenses (including adapted ones), rather than relying on profiles for specific ones. EDIT - it appears that Panasonic does correct Olympus lenses. However, Olympus does not correct Panasonic lenses, nor do either correct adapted lenses. 4) Vignetting correction. Not a big deal, but for some lenses, this is needed (it should of course be optional). EDIT - as pointed out down thread, this already exists (though it default to off). While it's true that the image processing in the camera is somewhat limited due to the hardware, I think camera manufacturers would be well advised to if necessary spend a little bit more on better hardware and tuning. It's a relatively small investment that benefits all users, across the board. Most importantly, it means that users will be presented from the start with images that are close to the best that the camera can produce. RAW can then be reserved only for cases where major adjustments to exposure/color are wanted, rather than as a catch-all mechanism to fix poor camera sharpening, NR, and mask lens flaws. A better JPEG engine is like a lens upgrade, except that it benefits all lenses for any user that relies on JPEGs.