Why is everyone 'in love' with Fuji? There appears to be some kind of strange aura surrounding the company amongst enthusiast photographers. - Every time someone mentions Fuji sensors - people gush. - Every time someone mentions Fujinon lenses - people gush. - Every time someone mentions Fuji compacts - people gush. - Every time someone mentions Fuji releasing a m43 body - well...Advertisement But whyyyy? What have they done? It can't just be the X100 - when that was released half the excitement was the fact that it was a 'Fuji'. I don't get it! - Their sensors are good - but no better than Sony's. - Their jpegs are good, but no better than Olympus'. - Their P&S's are good, but outstripped by Oly/Pana/Canon. - They've only released a few dSLR's, which were great for wedding photographers, and average for everything else. - The dSLR's they did release relied on Nikkor glass... This may sound like a rant, but I am genuinely intrigued!