They say never judge a book by its cover. In a visual world, it is all about image projection. You still have to have a good product to offer. But your presentation will also tell everyone who you are. I am all about green now of days. Recycled paper does not need to say I am cheap. The only thing mass produced parts about this package is its recycled cardboad and plain letter paper .Advertisement Shot with GH2, they are truly snap shots with available light hand held.