Panasonic Leica 25mm f/1.4 Summilux Announced. Two More Lenses in the Works for 2011

Amin Sabet · #1 June 13th, 2011, 12:11 PM

Panasonic today announced the much anticipated Leica 25mm f/1.4 Summilux for Micro 4/3:

Unlike the regular (non-Micro) 4/3 version, the new lens is fairly compact and light (~200 gm).

Availability is expected August 2011, and pricing has not yet been determined.

Additional coverage and links to sample images from this lens: New Panasonic Leica 25mm f1.4 (M43rds) lens - 1001 Noisy Cameras

Meanwhile, Quesabesde (translation) is reporting that Panasonic revealed that there will be two additional lenses announced this fall. At the time that Panasonic first revealed the development of a 25mm f/1.4 lens, they also revealed that a "bright [standard] zoom" and "bright wide angle [prime]" were "under consideration". It therefore seems likely that the upcoming lenses will fall into those categories.

Bokeh Diem · #2 June 13th, 2011, 12:37 PM

Well, these images reveal it is a beauty... http://www.photographyblog.com/previ...m_lens_photos/ The format goes from strength to strength

Narnian · #3 June 13th, 2011, 12:41 PM

A fast 10mm would be attractive as part of a set with the 14/2.5 and the 20/1.7. .

Johnny1.33 · #4 June 13th, 2011, 01:17 PM

I guess panasonic like to keep secrets because two days ago I wrote them and asked if any new lenses were coming out. They said none planned for this year.

~tc~ · #5 June 13th, 2011, 01:28 PM

What did you expect them to say?

Johnny1.33 · #6 June 13th, 2011, 01:33 PM

I expect them to tell consumers the truth. I didn't know it was a secret to help customers make informed buying decisions.

Promit · #7 June 13th, 2011, 01:43 PM

Companies don't give up roadmaps just because random guy X wants to know -- and they certainly don't care about informed buying decisions, unless you've been informed to buy their product. Did you stumble into the modern world yesterday?

Johnny1.33 · #8 June 13th, 2011, 01:54 PM

That's ridiculous. If a customer asks a question like that they could have said, "Yes, but we are not authorized to give details as we do not release to the general public." They should not have said, "No."

MaxElmar · #9 June 13th, 2011, 01:57 PM

Quote:

Originally Posted by Johnny1.33

I expect them to tell consumers the truth. I didn't know it was a secret to help customers make informed buying decisions.

J1.33 - I really admire your moxie just to call them up and ask - but I'm not surprised that they gave you a boilerplate answer. Don't take it personally, the person you spoke to probably didn't know any better.

Ned · #10 June 13th, 2011, 01:58 PM

People ask me about new upcoming Olympus products all the time, and I just tell them that nobody really knows until Olympus makes an official announcement from Tokyo. Anything up until then is speculation and conjecture.

I agree with Johnny that the answer he was given was not handled well.